Alex Sims, his wife Emily, and three young sons, are first generation farmers who started their journey in regenerative agriculture in 2013 through an internship at Taranaki Farm in Woodend, Victoria.
Today they reside and work at “Rock House Farm”, a historic 700 acre property in Kyneton, Central Victoria. Rock House is owned by the Lacey family who are similarly committed to regenerating the land.
Originally from Sydney, Alex and Emily were working in media production in Paris when they came across the documentary Food Inc. Profoundly impacted by its message, they were compelled to learn more about Joel Salatin, Alan Savory and others in the regenerative agriculture movement.
Dissatisfied with their present work, they decided to return home to Australia, gaining internships at Taranaki farm where they learned cattle, pig and chicken husbandry from Ben Falloon. After discerning their passion was well and truly in farming, and making strong connections with the local community, they moved permanently to Central Victoria where for the next five years they raised meat chickens and laying hens on a friend’s 20 acre block, while renting a nearby cottage.
Emily started running workshops in gluten-free baking and soap making and they slowly built up a loyal customer base through farmers markets and direct sales as well as supplying a number of local cafes and restaurants. In 2018, Alex began working at Rock House Farm where he holistically manages the beef cattle herd of 180 animals, as well as their 550 pasture raised hens.
Alex is passionate about seeing communities transformed through the integration of regenerative agriculture in everyday people’s lives, and to inspire others to take the leap into their very own regenerative journey.