A destination management plan (DMP) is not simply a document; the primary purpose is to bring key partners in the destination, community, industry and government together to establish a long-term strategic vision for the future and to plan how the visitor experience and offering can evolve over time. In short, a DMP is as much about the local community as it is about the visitor.
As authors of The Guide to Best Practice Destination Management, we have an intimate understanding of place-based management and how to maximise visitor-economy opportunities. While there is no “one size fits all” approach, we focus on three core elements of place, people and promise to guide you and your stakeholders through a process of information, planning and implementation.
Local ownership is critical to ongoing destination management success, and collaborative networks not only share the load but also ensure appropriate representation from all key stakeholders. Drawing on a wealth of research-based knowledge and practical experience gained in delivering projects across regional Australia, we work with you to establish frameworks and procedures for ongoing destination management and help local stakeholders understand their roles during each core phase of delivery.