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Regionality’s ABDP

With more than 15 years of experience under our belts, Regionality’s Agritourism Business Development Program (ABDP) has helped hundreds of farmers and agritourism operators learn about tourism, brand development and plan an agritourism venture in a way that compliments their core business of farming.

Just announced for 2024

We’re thrilled to confirm TWO five-day residential programs coming up later this year:

Northern Rivers, NSW: 12-16 August
Yarrawonga, VIC: 2-6 September

Participants will travel to their selected program for our full intensive program including workshops and case study site visits, plus access to Regionality’s online learning portal for self-paced learning prior to and following the residential, group online webinars and one-on-one mentoring. Upon completion of the program, businesses will have completed a business plan, ready for implementation.

These five-day residential programs are purposefully located near regional hubs to facilitate easy travel whilst allowing participants to discover and learn from established agritourism case studies.

If you’re a farmer or producer interested in INNOVATING, VALUE-ADDING or DIVERSIFYING your core business, these are for you!

Testimonials

Program outcomes

The ABDP will give participants the skills needed to operate an agritourism business.

You’ll develop your business concepts and ideas around viability, desirability and feasibility, with a focus on YOUR business and personal goals, and the needs of your ideal consumer and visitor segments.

The program will:

Help you develop your business idea, explore business models and create a business that reflects your idea of success
Understand your customer and your value proposition
Broaden your thinking about possibilities and likely problems, to enable you to decide whether your idea is worth pursuing
Help you identify gaps in your resources or skills so you can address them before it’s too late.
Provide the groundwork that will allow you to develop a sound business plan
Establish a values-based framework to guide your decision making and your brand
Connect you with people and organisations that you need to know to succeed
Learn to think like an agritourism innovator, develop new skills, knowledge & networks.

All programs

Whether it’s a new venture, an innovation or renewal, we have a number of programs available to suit you and your business.

Program	Details	Best suited for
3 day face-to-face intensive	Participants will receive a modified version of our full program delivered as an intensive face-to-face program over three days	Individual farmers, groups of farmers in a particular region
5-day residential program	Participants will travel to a scheduled destination in an identified case study region for our full intensive program including workshops and case study site visits. Participants also get access to Regionality’s online learning portal for self-paced learning prior to and following the residential, group online webinars and one-on-one mentoring. Upon completion of the program, businesses will have completed a business plan, ready for implementation. OPTIONAL ADD-ON: On-farm visit	Individual farmers
Regional Agritourism Acceleration Program	Our flagship Agritourism Business Development Program plus mentoring and stakeholder engagement delivered over a 12-month period, in-region. Including community workshops to inform Local Government strategy.	Local Government, state and regional industry and government groups
Private agritourism business consultation	Offered through on-farm visit and/or remote consultation	Farmers needing specialist agritourism business planning, product and experience development, brand review or development and marketing

WANT TO LEARN MORE?

If you want to find out more about how we can help you or you’re interested in one of our agritourism business programs please register your interest at the form below and we’ll be in touch.