Eleanor has over 10 years’ experience as a Marketing and Communications professional across multiple industries including tourism, events, agriculture, hospitality and Local Government. She has worked with leading brands including the Tamworth Country Music Festival and Golden Guitar Awards, Destination Tamworth, Australian Entertainment and Livestock Events Centre (AELEC), Case IH, Frontier Touring and Motherland. Eleanor holds a Master of Journalism and Bachelor degrees in both Arts and Business (Marketing) from Monash University. She lives on a farm on the Liverpool Plains, and has a particular interest in agritourism and its role in farm business and community resilience.